KDHE-BCHS: Ebola Risk Communications Training (1065100)
 Course ID: 1065100
 Format: On-Site - Classroom course or workshop (Live Event)
 Clinical / Non-Clinical: Non Clinical
 Course Number:
 Cost (US$): 0.00
 Credit Type(s): none
 Certificate: KDHE - General Certificate 5-2011 LIVE
Course Description: KDHE-BCHS: Ebola Risk Communications Training

Full-day, 8 hours (8:00 a.m. to 5:00 p.m.).  A one-hour lunch break from 12:00-1:00 p.m. is provided.  Lunch will be on your own.

Target audience: Local Health Department Public Information Officers and applicable KDHE staff participating in the KDHE Preparedness Ebola Supplemental Grant

Course Description:
In order to ensure the readiness and response capability of state, local and territorial public health agencies to public health emergency, crisis and disaster situations, the Public Policy and Management Center (PPMC) at Wichita State University will provide full-day risk and crisis communication trainings.

What is the Public Policy and Management Center?
The Public Policy and Management Center (PPMC) was established in 1965 as a center for public service and has more than 50 years of experience working directly with state and local government and nonprofit organizations in the areas of applied research, technical assistance, facilitation, and professional development.  The PPMC is part of the Hugo Wall School of Public Affairs (HWS) with a mission "to advance excellence in public affairs through integrated teaching, research, and service".

Curriculum components include the following:
Unit 1: Introduction to Risk/Crisis Communication (1 hour)
  • Difference between risk and crisis
  • Lifecycle of a crisis
  • Examples of recent risks/crises handled well and poorly
  • Establishing goals for each situation
  • Small group/table work: discussion of recent and/or anticipated risks and crises

Unit 2: Pre-Crisis Communication Planning (1.5 hours)

    Development (and updating) of crisis communication plan
    Understanding different audiences (internal, stakeholders, media, public)
    Role of communication/relationships prior to crisis
    Small group/table work: creation of communication plan

Unit 3: Effective Messaging (2.5 hours)

    Psychology of human behavior in a crisis
    Analysis of existing crisis/risk messaging from contemporary cases
    Developing messages consistent with human psychology
    Language choices for effective messaging
    Development of talking points: public (social media); traditional media; internal staff; different types of risks and crises
    Discussion of best practices for messaging, including channel, timing, frequency, and source of communication
    Small group/table work: development of key talking points and initial messages

Unit 4: Effective Communication with the Media (2 hours

    Understanding the media's role in a crisis
    Selection of a spokesperson
    How to prepare for an interview with the media
    How to stay on message
    Anticipating common questions
    Workshop: mock press conference/interviews with a journalist

Unit 5: As the Crisis Unfolds and Before it Ends (1 hour)

    Using the crisis plan throughout the event
    Role of team members beyond the spokesperson
    Working with stakeholders and other partners
    Messaging beyond the traditional outlets of television and newspapers
    Small group/table work: discussion of outlets and stakeholders that will work in specific communities

Unit 6: When Things Go Wrong (.5 hour)

    How to handle misinformation
    Image repair and other techniques to restore trust and credibility
    Examples of image repair from recent crises

Unit 7: Post-Crisis Evaluation (.5 hour)

    Importance of evaluation after a crisis
    Evaluation of messaging and public response
    Learning from recent experience

Subject Area(s):
Health / Risk Communications
Partnerships
Policy / Planning
Workforce Development
Terrorism / Emergency Readiness
Education/Training/Exercises/Drills
Audience(s):
Public Health
Public Information / Media Specialists
Background/Role(s):
Administrators / Directors / Managers
General / Field / Frontline Staff
Government / Community Leader
Course Language(s):
English
Course Level: Intermediate
Core Competencies for Public Health Professionals:
Public Health Preparedness Capabilities:
Registration Required Outside of TRAIN: no
Registration Restrictions: Target audience: Local Health Department Public Information Officers and applicable KDHE staff participating in the KDHE Preparedness Ebola Supplemental Grant
Sponsor: Prepardness Program, Kansas Department of Health and Environment
Accreditations: none
Special Notes:
Course Contacts
Description:
Name: Elisa Nehrbass
Phone: (785) 296-1882
email: enehrbass@kdheks.gov
URL:
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User Reviews
 
(53 reviews)
4.3 out of 5 stars
All Reviews
 
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Overall Impression Recommends this course: YES  
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April 21, 2017
 
Overall Impression Recommends this course: YES  
April 19, 2017
I would recommend this course to any PIO in conjunction with the G290 and G291 courses.
 
Overall Impression Recommends this course: YES  
April 18, 2017
One of the best Risk Communications trainings I have attended.
 
Overall Impression Recommends this course: YES  
April 18, 2017
 
Overall Impression Recommends this course: YES  
April 17, 2017
 
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April 17, 2017
 
Overall Impression Recommends this course: YES  
April 13, 2017
 
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